Economics department of Hochschule explores operating models for pharmIn2’s core technology

As part of the pharmIn² project, funded by the Federal Ministry for the Environment, Nature Conservation, Nuclear Safety, and Consumer Protection (BMUV), Professor Oliver Mauroner from the Faculty of Business Administration and Economics, along with his students from the Master’s program in Digital Business Management, explored various operating models (Betreibermodelle) for implementing the innovative a3op® technology—the core focus of the project.

This discussion was integrated into the Intensive Course on Innovative Business Models, creating a collaborative environment that encouraged valuable ideas and perspectives. Students with backgrounds in economics and marketing analyzed and discussed potential frameworks and strategies for managing and sustaining a3op® technology in real-world applications.

This fruitful exchange of ideas represents an important step for the pharmIn² project, paving the way for future developments and practical implementations.