vbw Academic Fair Bayreuth, 2012

The Education Fair with exhibitors from the economy and science with country focus: China and India

The idea to together organize a fair entailing the Bavarian University Centres and the Bavarian Industry Association (Vereinigung der Bayerischen Wirtschaft: vbw) stemmed from the ever increasing demand and enquiries of internships, jobs and practical experience in general from students, where they could utilize their theoretical knowledge about the target countries to help them gain optimum access into the industry.

This time, with the country focus on two rising nations, India and China, the fair was organized by the Bavarian-Indian Centre for Business and University Cooperation (BayIND) and Bavarian Academic Centre for China (BayCHINA) together with the Bavarian Industry Association (vbw) on June 13th, 2012 at the University of Bayreuth and the patron of this event was the Bavarian Ministry of State for Sciences, Research and Arts. This unique program was integrated into the Days of India in Germany 2012-2013: 60 Jahre Deutsch-Indische Zusammenarbeit.


Dr. Daniel Werner, the managing director of BayIND gave the university representatives an overview of the developing landscape of university cooperation between the Bavarian and Indian universities. He also highlighted the point that the promotion and facilitation of resources that both India and Bavaria have to offer need to be brought to the fore. By offering new and additional services in research and academic exchange between Bavaria and India, BayIND strives hard towards making this a tangible track of collaboration in the Indo-German context.

The fair proved to be a huge success with students from both focus nations, especially India visiting it. The fair was no doubt advantageous for students of the German-Indian Management Studies from the Hof University of Applied Sciences and took full advantage of this opportunity to inform themselves about the companies who had their exhibits at the fair. The list included Audi, Bosch and Siemens, Infineon Technologies, Scherdel, Roland Berger Strategy Consultants, Huber and others. Various universities like those from Regensburg, Nuremberg, Passau, Hamburg, Amberg-Weiden, Coburg also participated in the fair.

The fair was interspersed by interesting presentations stressing the importance of a growing Indian market, the development, market strategies and future trends in the Indian and Chinese markets along with research and more importantly, vantage points for the German economy. Useful workshops like “Job application and Life after University – Your Guide to a Future in Germany” and “German Business Etiquette” were a big hit amongst the Indian students.

The potential that India holds as one of the future market leaders and an able partner to Germany in the economy and research fields was apparent in almost all the presentations given by the companies.

The event proved to be a perfect example of the exhibition and presentation of the magnitude of opportunities knocking on the door of young professionals, waiting to kick start a career in the Indo-German context in both India as well as Germany.

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